wsup.ai

wsup.ai - Chat with AI Characters Online for Free

wsup.ai

wsup.ai - Chat with AI Characters Online for Free

wsup.ai

wsup.ai - Chat with AI Characters Online for Free

Role

Design Lead

Mockups, Prototyping, Usability Testing, Design System

Outcome

20+ min. avg. chat time

30K+ Daily active user.

10% Users spends in app currency

Timeline

~ 8 Months

Jan 2025 - Jul 2025

The Challenge

Disrupting the AI Chat Market

The existing market was saturated with apps lacking key features, presenting an opportunity for a new, customizable, and more powerful conversational AI

Limited Customization

Low discoverability of games Passive game support No game recommendations

No Personality Tweak

Users couldn't define or fine-tune their characters' unique traits, leading to generic and unengaging interactions.

Missing Text-to-Image

Low discoverability of games Passive game support No game recommendations

Unexplored Monetization

Low discoverability of games Passive game support No game recommendations

We had almost 3 months to prove the concept to stakeholders. Our moto was to iterate at godspeed. FAIL FAST, LEARN FASTER

Goals

Knowing what to launch first

Here are our objectives, prioritized by urgency and importance using the Eisenhower Matrix.

Highly customizable characters

Create a market-disrupting AI chat application with highly customizable characters.


Implement a robust personality tweaking system for user-created characters.

Urgent & Important

Text-to-image` feature

Integrate a cutting-edge `text-to-image` feature

Important, but Not Urgent

in-app currency

Develop and integrate a sustainable `in-app currency` model

Urgent, but Not Important

The Process

4D, A Focused, Iterative Process

We employed a rapid design-and-test cycle to address core pain points and build a truly conversational AI experience.

Discover

We began by analyzing the existing AI chat market, identifying user pain points like limited customization and generic conversations to uncover opportunities for innovation.

Define Core Features

Based on our research, we defined the key features that would differentiate the app: highly customizable characters, a personality tweaking system, and the integration of a text-to-image feature.

Design & Prototype

We created user flows and wireframes, followed by high-fidelity prototypes for the new chat interface and character editor, with a focus on intuitive and engaging design.

Deliver & Refine

After successful user testing, we launched the final product, continuously collecting feedback and iterating on features to ensure a seamless and human-like AI experience.

The Juicy Part

Mockups, Mockups & More Mockups

The final design for wsup.ai focused on three key areas to deliver a more seamless and human-like conversational experience.

The Impact

Quantifiable Success

With ~3months of iterations and community feedback resulted in significant, measurable improvements in user engagement and overall product performance

20+ min.

Average chat time

User Retention Soars

The new chat history feature was a key driver, making it easy for users to pick up where they left off.

30K+

Daily Active Users

Conversational Fluency

Qualitative feedback highlighted a shift from "feeling like a bot" to a genuine conversational partner

10%

User In-app Spend

In-App Currency Adoption

Over 10% of daily active users have claimed and spent the in-app currency, validating the new monetization strategy

20+ Daily

New Characters [UGC]

Personalized Character Creation

The new character creation features allowed users to define and customize their AI companions' personalities, leading to more engaging conversations and a deeper sense of ownership over their "dream character."

Discord community became our most trusted source of user inputs. The community was more than happy to shape the product with us

Behind The Scenes

Design in the wild

Here’s quick walkthrough of the file and components just to give you quick idea of how I work and managed files

Thank you

Let's Work Together

Let's Work Together

© Copyright Risshi Bhaggat