Role
Design Lead
Mockups, Prototyping, Usability Testing, Design System
Outcome
20+ min. avg. chat time
30K+ Daily active user.
10% Users spends in app currency
Timeline
~ 8 Months
Jan 2025 - Jul 2025
The Challenge
Disrupting the AI Chat Market
The existing market was saturated with apps lacking key features, presenting an opportunity for a new, customizable, and more powerful conversational AI
Limited Customization
Low discoverability of games Passive game support No game recommendations
No Personality Tweak
Users couldn't define or fine-tune their characters' unique traits, leading to generic and unengaging interactions.
Missing Text-to-Image
Low discoverability of games Passive game support No game recommendations
Unexplored Monetization
Low discoverability of games Passive game support No game recommendations

We had almost 3 months to prove the concept to stakeholders. Our moto was to iterate at godspeed. FAIL FAST, LEARN FASTER
Goals
Knowing what to launch first
Here are our objectives, prioritized by urgency and importance using the Eisenhower Matrix.
Highly customizable characters
Create a market-disrupting AI chat application with highly customizable characters.
Implement a robust personality tweaking system for user-created characters.
Urgent & Important
Text-to-image` feature
Integrate a cutting-edge `text-to-image` feature
Important, but Not Urgent
in-app currency
Develop and integrate a sustainable `in-app currency` model
Urgent, but Not Important
The Process
4D, A Focused, Iterative Process
We employed a rapid design-and-test cycle to address core pain points and build a truly conversational AI experience.
Discover
We began by analyzing the existing AI chat market, identifying user pain points like limited customization and generic conversations to uncover opportunities for innovation.
Define Core Features
Based on our research, we defined the key features that would differentiate the app: highly customizable characters, a personality tweaking system, and the integration of a text-to-image feature.
Design & Prototype
We created user flows and wireframes, followed by high-fidelity prototypes for the new chat interface and character editor, with a focus on intuitive and engaging design.
Deliver & Refine
After successful user testing, we launched the final product, continuously collecting feedback and iterating on features to ensure a seamless and human-like AI experience.
The Juicy Part
Mockups, Mockups & More Mockups
The final design for wsup.ai focused on three key areas to deliver a more seamless and human-like conversational experience.
The Impact
Quantifiable Success
With ~3months of iterations and community feedback resulted in significant, measurable improvements in user engagement and overall product performance
20+ min.
Average chat time
User Retention Soars
The new chat history feature was a key driver, making it easy for users to pick up where they left off.
30K+
Daily Active Users
Conversational Fluency
Qualitative feedback highlighted a shift from "feeling like a bot" to a genuine conversational partner
10%
User In-app Spend
In-App Currency Adoption
Over 10% of daily active users have claimed and spent the in-app currency, validating the new monetization strategy
20+ Daily
New Characters [UGC]
Personalized Character Creation
The new character creation features allowed users to define and customize their AI companions' personalities, leading to more engaging conversations and a deeper sense of ownership over their "dream character."

Discord community became our most trusted source of user inputs. The community was more than happy to shape the product with us
Behind The Scenes
Design in the wild
Here’s quick walkthrough of the file and components just to give you quick idea of how I work and managed files
Thank you


















